Chapter 1 of Book II of "Ten Books on Architecture", available from Project Gutenberg . Sections 1, 2, and 7 (from the Richard Schofield translation published by Penguin rather than the one here) are quoted on pp. 218-219 of Spheres II by Peter Sloterdijk. Pay particular attention to Section 2. 1. The men of old were born like the wild beasts, in woods, caves, and groves, and lived on savage fare. As time went on, the thickly crowded trees in a certain place, tossed by storms and winds, and rubbing their branches against one another, caught fire, and so the inhabitants of the place were put to flight, being terrified by the furious flame. After it subsided, they drew near, and observing that they were very comfortable standing before the warm fire, they put on logs and, while thus keeping it alive, brought up other people to it, showing them by signs how much comfort they got from it. In that gathering of men, at a time when utterance of sound was purely individual,...
I think we can work with this. The connection between phanai and phanein emphasizes the conjunction between "to say" and "to show". That is, show and tell appear to be related.
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